Product Marketing Manager, Connected Transport

Req ID:  22459

Ottawa, CAN-Ontario, CA, k2m 2m4

Category:  Marketing / Communications

A unique opportunity for a talented Product Marketing Manager with an entrepreneurial spirit to join our Connected Transport team.


Connected Transport

Connectivity is driving a transformational change in human mobility, creating new possibilities and opportunities for manufacturers, consumers and those with innovative new business ideas. It also creates an urgent need for cybersecurity in the transportation segment. At Irdeto, we believe that connectivity shouldn’t be feared or increase the risk of a cyber attack. Security should be an opportunity to differentiate, enable new business models and earn customer confidence.


As the Product Marketing Manager, you will need to use your entrepreneurial spirit and a collaborative approach to work with cross-functional teams both inside Irdeto’s Connected Transport team (R&D, sales, corporate marketing, and others) and outside groups (analysts, partners) to deliver a market activation strategy, messaging and positioning, go-to-market plans, sales tools, and expertly developed product/promotional plans. This position requires an in-depth understanding of the market, competition, and customers.

In this role, you will be expected to shape an end to end market activation strategy. Furthermore, you may also contribute to the strategic marketing strategy of the connected transport market unit. This is a hands-on marketing position that requires a track record of successfully launching new software products in a structured manner, preferably in the automotive market, and simultaneously managing marketing activities for multiple solution initiatives. 

As part of a growing team, you can be part of an organization that is defining a new market space for the company that is expected to grow exponentially.

What you will spend your time on:

  • High-impact Marketing Content: Developing and maintaining marketing material focusing on generating immediate sales transactions based on solution-oriented content. While developing this content, ensure alignment with key stakeholder groups including sales, demand generation, corporate communications, product management, business development, professional services and management. Execute Irdeto Brand Policy within the Connected Transport Market Unit.
  • Expertly Crafted Articulation of Value Propositions: Understanding a Value Proposition and translating it into a successful market activation strategy which articulates the value propositions for the Connected Transport products and solutions (internally and externally) to appeal to evolving relevant stakeholders. 
  • Go-To-Market Planning: Researching and developing go-to-market strategies that balance market/competitive sensitivity with internal return on investment. 
  • Digital Content Creation: Defining and developing materials for outbound use to support solution marketing initiatives and demand creation programs. Materials include website content, hardcopy and electronic collateral, videos and other interactive media, news flashes, white papers, and other documents. Collaborating with cross-functional teams to create marketing promotional programs and ensure sustainability. 
  • Sales Enablement: Creating & delivering materials for reference by sales (direct & indirect) organization, including sales training, presentation materials, reference guides, FAQs, scripts and battle cards that help drive solution adoption and create sales excitement & revenue success. 
  • Messaging: Developing relevant messaging across touchpoints in the target markets, including Sales Decks, product materials, playbooks and datasheets.
  • External Management: Managing external agencies and budgets.
  • You may also be involved with the Strategic Marketing Strategy including contributing to:
    • Market Segmentation
    • Positioning
    • Value Proposition Development
    • Business Planning
    • Market Sizing

Experience you bring:

  • 5+ years of marketing experience in software
  • Exceptional writing and communication skills. 
  • Ability to work in fast-paced environment and drive the end-to-end execution of multiple projects simultaneously with minimal direction 
  • Strong appetite and aptitude to learn new technologies, develop innovative solutions, deliver compelling messaging, and evangelize internally and externally 
  • Ability to build strong working relationships across all levels of the organization 
  • Ability to travel internationally
  • Bachelor’s degree in business, marketing, or a related field; MBA is a plus
  • Cybersecurity experience a plus 
  • Automotive experience is a plus


Why join Irdeto?

We are on a mission to build a secure future, where people can embrace connectivity without fear.  Our lives are increasingly connected. At Irdeto, we enable people and companies to experience connectivity effortlessly by protecting them from cyberattacks. Security is the enabler of the connected world we live in. Our solutions and services ensure that you can enjoy the latest video games, the best blockbuster movies and your favorite live events. And it does not stop there; our technology also secures connected transport and IoT connected industries – just to name a few. With 50 years of expertise in security, we protect over 5 billion devices and applications for some of the world’s best-known brands.

What do we offer you?

At Irdeto, we know that it is the people who make our company a success. We encourage personal and professional growth and success among our globally diverse workforce by offering:

  • Competitive remuneration and benefits
  • Career and personal development opportunities
  • Flexible working spaces in state of the art offices
  • A focus on collaboration, creativity, health and happiness
  • Working for a truly global company with offices in 15+ countries

With 50 successful years of business innovation behind us, Irdeto is a solid company to join. We are looking for people who are energetic, dynamic and driven to be part of our community.

Welcome to Irdeto!

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