Content Marketing Manager

Req ID:  22465

Hoofddorp, NL

Category:  Marketing / Communications

Be responsible for creating marketing strategies and writing thought leadership content that will promote some of Irdeto's leading (security) products in the video entertainment and gaming industries.
Broadcast Managed Services
In this role you will join our Broadcast Managed Services team. This team provides works for broadcast/TV operators across the world. By delivering best-in-class infrastructure and technology services, our clients can focus on creating fantastic content for you to enjoy.

Content Marketing Manager (Technical Solutions)
In this role you will be responsible for articulating - through creative writing - the business benefits of some of Irdeto’s existing and new cybersecurity solutions and services in the gaming and broadcast media security industry. Your aim is to also write impactful thought leadership content to drive brand awareness and lead generation.\

In addition, you will also be involved in formulating innovative and results-oriented marketing strategies and executing tactics with people within and outside of the organization. In this role you will be closely working with the Product Marketing Managers, Corporate Marketing, Sales and Partner teams globally to bring differentiated offerings to the market and reach target customers.


Primary Responsibilities:  

  • Write new, original content assets: thought leadership-oriented pieces (e.g. white papers, e-books, blogs, videos and speeches) and solution-specific content such as data sheets, case studies, solution brochures, customer presentations.
  • Work with Corporate Marketing to explore PR and/or thought leadership opportunities to drive brand awareness through writing relevant content.

    Other (periodical) responsibilities:
  • Partner with Product Marketing Managers to formulate the value propositions and lead go-to market strategies.
  • Facilitate (and conduct when needed) sales and pre-sales training, working with the Market Intelligence team to formulate competitive positioning.
  • Design and drive marketing activities in collaboration with the entire marketing team to consistently communicate the messaging, support global themes and go-to-market strategies (i.e.  promotion on Irdeto web, online videos, one-on-one meetings, analyst / press briefings, joint marketing with partners at trade shows, press releases, seminars / webinars, highlights at Irdeto customer events, speaking opportunities at third-party events and other social media tactics as appropriate).
  • Build relationships and ensure effective communication and updates with key internal stakeholders, including other Market Units, Sales, Partnership and Marketing.

Skills & experience we hope you will bring:

  • An obtained Bachelor’s Degree or MBA  in Marketing/Communications.
  • 3+ years’ global marketing experience preferably within a technology focused B2B company.
  • 5+ years’ work experience preferably in Marketing Communications
  • Several year’s professional experience (creatively) writing thought leadership content and marketing material including blogs, web published content, data sheets, white papers and presentations.
  • A strong affinity for new and developing technology markets, especially in (online) video gaming and broadcast media (professional experience is a huge plus).
  • Fluent verbal and written skills in English (native speaker is preferred).
  • Technical aptitude to understand and contribute to complex technology subjects.
  • Well-rounded mix of technical and commercial experience.
  • Experience working in a global, diverse multi-cultural environment.
  • Able to influence and build positive relationships internally and externally.
  • Strong communication and presentation skills.


Why join Irdeto?

We are on a mission to build a secure future, where people can embrace connectivity without fear.  Our lives are increasingly connected. At Irdeto, we enable people and companies to experience connectivity effortlessly by protecting them from cyber attacks. Security is the enabler of the connected world we live in. Our solutions and services ensure that you can enjoy the latest video games, the best blockbuster movies and your favorite live events. And it does not stop there; our technology also secures connected transport and IoT connected industries – just to name a few. With 50 years of expertise in security, we protect over 5 billion devices and applications for some of the world’s best-known brands.


What do we offer you?

At Irdeto, we know that it is the people who make our company a success. We encourage personal and professional growth and success among our globally diverse workforce by offering:

  • Competitive remuneration and benefits
  • Career and personal development opportunities
  • Flexible working spaces in state of the art offices
  • A focus on collaboration, creativity, health and happiness
  • Working for a truly global company with offices in 15+ countries

With 50 successful years of business innovation behind us, Irdeto is a solid company to join. We are looking for people who are energetic, dynamic and driven to be part of our community.


Welcome to Irdeto!


Job Segment: Cyber Security, Security